Tag Archives: move

First Lady Michelle Obama Is Nickelodeon Kids’ Choice Awards Big Help Winner

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AP~First lady Michelle Obama is getting attention from the Nickelodeon kids’ television network – and it has nothing to do with green slime.

Nickelodeon said Thursday it will honor Mrs. Obama with its “Big Help” award at the Kids’ Choice Awards. She has taped a message for Saturday’s show.

She is being honored for her Let’s Movecampaign to help cut down on childhood obesity.

Nick has been working with Mrs. Obama on the campaign. It has donated $3 million to school and after-school programs to create opportunities for physical play. Nickelodeon executive Marva Smalls says that with Mrs. Obama’s activity, forces are aligning not just to place blame but to move forward.


In addition, President Obama and First Lady Michelle have been nominated in the category of “Cutest Couple”. But they are up against some steep competition in this category 😉

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First Lady Michelle Obama Teams with US Soccer Foundation, Major League Soccer, Women’s Professional Soccer to Combat Childhood Obesity

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First Lady Michelle Obama (L) participates in a youth soccer clinic with Luis Sanchez (C), a fourth grader of Barnard Elementary School in Washington, and Washington Freedom Soccer Team mascot Glory (R) March 5, 2010 in Washington, DC. (Photo by Alex Wong/Getty Images North America)

In support of her Let’s Move! campaign, the US Soccer Foundation, Major League Soccer, Women’s Professional Soccer, and the National Alliance for Hispanic Health has joined forces with First Lady Michelle Obama to eliminate childhood obesity in one generation and commits to getting more children active, playing or moving for 60 minutes a day. On Friday they are holding a soccer clinic in Washington at the City Center DC and the First Lady will be in attendance.

This event is being held to expand outreach and participation in youth soccer and education efforts on the importance of eating well and staying active. After the clinic is finished, U.S. Soccer Foundation and Sport Court® will donate the soccer fields to urban soccer organizations in the U.S. The U.S. Soccer Foundation, the Charitable Arm of Soccer in the U.S., will disassemble and ship the courts to their final destinations.

First Lady Michelle Obama (L) participates in a youth soccer clinic with Luis Sanchez (C), a fourth grader of Barnard Elementary School in Washington, and Washington Freedom Soccer Team mascot Glory (R) March 5, 2010 in Washington, DC. The clinic is to promote the national fight against childhood obesity and in support for the first ladys Lets Move campaign that encourage children to get 60 minutes of active play each day.(Photo by Alex Wong/Getty Images North America)

The U. S. Soccer Foundation provides grants focused on developing players, coaches and referees and building or enhancing fields and soccer complexes, with a special emphasis on youth in economically disadvantaged urban communities.

MLS W.O.R.K.S. will support the First Lady and the White House by expanding our existing programs and creatively developing new ideas to help fight childhood obesity,” said JoAnn Neale, MLS executive vice president. “Soccer is the perfect sport to keep children active and fit. We are committed to this campaign and will work with our clubs at the grassroots level to increase the accessibility of soccer, support local youth programs and create play spaces to encourage children to engage in physical activity.”

Soccer is the number one sport among America’s youth, with 4 million young boys and girls registered to play across the country.


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First Lady Michelle Obama Takes Let’s Move! Initiative to Jackson, Mississippi

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Let’s Move! Mississippi

First Lady Michelle Obama, right, applauds the students of Brinkley Middle School in Jackson, Miss., Wednesday, March 3, 2010, before speaking about her healthy schools campaign, Lets Move. (AP Photo/Rogelio V. Solis)

The First Lady traveled to Jackson, Mississippi today to spend time with students, officials and experts discussing a deeply important issue, not just as a First Lady, but as a mother. And that’s childhood obesity. Alongside Governor Barbour and Mississippi’s First Lady, Mrs. Obama toured Pecan Park Elementary school’s walking trail — just one example of the creative work happening across the state to make sure kids stay healthy and active.

Later at Brinkley Middle School, the First Lady discussed state and nationwide efforts to meet these challenges, emphasizing an important goal of the Let’s Move! initiative:

We are trying to end the epidemic of childhood obesity in a generation. That’s a big goal — because we want kids born today to grow up healthy and at a good weight when they reach adulthood. So that’s the goal. And reaching this goal, it’s an ambitious goal to talk about doing anything in a generation. It’s a hard thing. But that’s why we started Let’s Move!, because this initiative is asking everyone in the country to do their part to reach this goal. Everyone has got to do their part.

So, do your part and Let’s Move towards a healthier future. Learn more at LetsMove.gov and stay connected on Facebook. The First Lady’s transcript can be found here.


First Lady Michelle Obama visits Pecan Park Elementary

WLBT~”We love you,” students cheered upon the arrival of First Lady Michelle Obama to Pecan Park Elementary. It’s an inner city school that has been aggressively pursuing fitness and healthy nutrition goals.

I high-fived her, and she high-fived me. She told me great job because I was jump roping very good,” said second grader Vivian Coleman. She was proud of her interaction with Mrs. Obama, while Keunte Sibley was excited about the photograph he made with the first lady.

I’m going to frame it and put it on Facebook,” Keunte said.

For Mrs. Obama, her flats were made for walking on a playground that has continued to expand to meet the needs of more than 500 students.

Pecan Park’s principal guided the tour for Mrs. Obama, Governor Haley Barbour and First Lady Marsha Barbour. “The playground area was not enough to provide everybody the exercise they needed, and we jumped on the bandwagon with ‘Let’s Go Walking, Mississippi’,” Quon said.

First Lady Michelle Obama, right, confers with Mississippi Gov. Haley Barbour, left, and his wife Marsha Barbour as they tour the walking trail and playground at Pecan Park Elementary School in Jackson, Miss., Wednesday, March 3, 2010. Obama will visit two schools in Jackson to promote health and physical activity. Pecan Park principal Wanda Quon, and two students accompanied the Barbours and the First Lady on a walk along the track. (AP Photo/Rogelio V. Solis)

A similar program to “Let’s Go Walking” was the purpose of the first lady’s visit. She’s promoting the “Let’s Move” campaign.

These programs are not just about fitness. They also tout healthy nutrition. “We talked a little bit about our garden because she has a garden at the White House. She shared how they’ve just harvested the first vegetables from her garden,” Quon said.

Mrs. Obama’s visit was brief, but both Quon and the students said her message will last a long time. “I have to say, it was very, very ,very great!” Vivian said.

After she leaves, the impact will still be here,” Quon said.

For more information about the two programs, click on the following links:

Check out Let’s Go Walking Mississippi

Check out Let’s Move!

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Note: The first nine photos in this gallery are from Brinkley Middle School, and the remaining eleven are from Pecan Park Elementary School. Photo credit: Greg Jenson/The Clarion-Ledger Staff Photographer.

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First Lady Michelle Obama Offers Gratitude and Support for the School Nutrition Association

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First Lady Michelle Obama speaks to SNA

First Lady Michelle Obama speaks to the School Nutrition Association Legislative Action Conference in Washington, Monday, March 1, 2010. (AP Photo/Gerald Herbert)

For decades, we’ve been looking to you for help in achieving our nation’s most urgent priorities,” credited First Lady Michelle Obama, addressing more than 750 attendees of the School Nutrition Association’s (SNA) annual Legislative Action Conference, being held this week in Washington, D.C.

The First Lady acknowledged that efforts and achievements of the nation’s school nutrition professionals go largely unrecognized and unacknowledged by many. “There are not a lot of headlines about (how) school meals may be the only meals many children get all day,” she noted. “And most people don’t know how the cafeteria is one of the most important classrooms in the school.”

Mrs. Obama welcomed the partnership of SNA and its 50,000 members in joining her newly launched “Let’s Move” initiative to address childhood obesity.

The School Nutrition Association is honored to have First Lady Michelle Obama recognize the efforts of our school nutrition professionals, proud partners of the Let’s Move campaign. Preparing healthy well-balanced school meals while meeting federal nutrition standards and staying within budget is a tremendous challenge for our cash-strapped school districts,” noted SNA President Dora Rivas, MS, RD, SNS, who also serves as Executive Director of Child Nutrition Services for Dallas (Texas) Independent School District.

This week, SNA is calling on Congress to follow the President and First Lady’s lead and provide school nutrition programs with critical funds for healthy school meals,” continued Rivas. “For the 31 million children who eat school lunch each day, the upcoming re-authorization of the Child Nutrition Act is much more than just another congressional debate. It means nutrition for a hungry child, fuel for a successful school day, a healthy solution for a busy parent and a chance for children to learn about balanced meals and establish lifelong positive eating habits.”

In her address, the First Lady affirmed her understanding and support of many of SNA’s top priorities, including the need for adequate funding, reducing paperwork that presents obstacles to participation, improving the quality of foods served, providing equipment support and ensuring training for school nutrition professionals.

Mrs. Obama also spoke on the intent of the Let’s Move campaign to eliminate all “food deserts”—communities without access to a supermarket—within seven years. She cited statistics that almost one-quarter of the nation’s population lives in such areas, purchasing foods from gas stations and convenience stores. Children can have “the most delicious healthy school lunches, but it won’t help if their families don’t have access to a supermarket.”

She also cited the importance of physical activity as a tent pole in successfully addressing obesity concerns. “We know that healthy eating is only half the battle,” she noted.

The First Lady was extraordinarily complimentary of the efforts of school nutrition professionals working in schools and districts across the country. “You don’t just shape the future of individual students—you shape the future of America,” said Mrs. Obama. “For decades, we have looked to you for help in achieving our nation’s most urgent priorities. Let’s rally the country around a single, ambitious goal that kids born today reach a healthy weight by the time they become adults.”

I am thrilled that you have agreed to work with us to meet this goal,” the First Lady concluded. “We are going to need everything you’ve got. We will need your ideas—both big and small. Let’s be clear, the only way we’re going to solve [the problem of child obesity] is by working together.”

Full remarks by the First Lady

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First Lady Michelle Obama To Governors: ‘Let’s Act‘ On Obesity

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First lady Michelle Obama applauds the spouses of the nation's governors as she begins her address on childhood obesity at the at the start of the National Governors Association Winter Meeting in Washington Saturday, Feb. 20, 2010. (AP Photo/Cliff Owen)

First Lady Michelle Obama applauds the spouses of the nation's governors as she begins her address on childhood obesity at the at the start of the National Governors Association Winter Meeting in Washington Saturday, Feb. 20, 2010. (AP Photo/Cliff Owen)

(AP)~~First lady Michelle Obama appealed to governors on Saturday for help in reducing child obesity and said they had a moral and financial imperative to act.

She praised states for their steps already and assured state leaders that the federal government had no interest in taking over their efforts.

Let’s stop wringing our hands and talking about it and citing statistics,” she told governors at their winter meeting. “Let’s act. Let’s move. Let’s give our kids the future they deserve.”

The first lady found a high-powered audience to make the case for her new campaign on obesity. One in three American children is overweight or obese, a condition that raises their risk for diabetes, high blood pressure, high cholesterol and other illnesses.

Obama sought support from leaders of both parties and made sure to respect the influence of the states.

The way I see this, there is nothing Democratic or Republican, there is nothing liberal or conservative about wanting our kids to lead active, healthy lives,” she said. “There’s no place for politics when it comes to fighting childhood obesity. And I know all of you agree.”

The first lady’s campaign has four parts: helping parents make better food choices, serving healthier food in school vending machines and lunch lines, making healthy food more available and affordable, and encouraging children to exercise more.

In talking to the governors, she emphasized the importance of empowering parents who feel helpless because they don’t feel they have the time, money or information to provide healthy meals or safe places to exercise.

First Lady Michelle Obama is greeted by West Virginia Governor Joe Manchin III, as she is introduced to speak at the National Governors Association Winter Meeting in Washington Saturday, Feb. 20, 2010. (AP Photo/Cliff Owen)

First Lady Michelle Obama is greeted by West Virginia Governor Joe Manchin III, as she is introduced to speak at the National Governors Association Winter Meeting in Washington Saturday, Feb. 20, 2010. (AP Photo/Cliff Owen)

Mindful that the governors face economic crises in their states, Obama said the obesity solutions need not be expensive. She encouraged them to take steps such as providing access at school ball fields to the community at nights, or requiring the construction of sidewalks when new roads are being built.

Comprehensive and coordinated doesn’t mean centralized,” she added. “I’ve spoken to so many experts on this issue and not a single one of them has said that the solution is for the federal government to tell people what to do. That doesn’t work.”

The governors are trying to find political solutions to soaring health care costs as President Barack Obama seeks to do the same. Michelle Obama said the money crunch cannot be solved without addressing child obesity.

If we think our health care costs are high now, just wait until 10 years from now and think about the many billions we’re going to be spending then,” she said. “Think about how high those premiums are going to be when our kids are old enough to have families of their own and businesses of their own.”


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Fox’s Mike Huckabee Interviews First Lady Michelle Obama on Child Obesity

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First Lady Michelle Obama taped an interview with Fox News’ Mike Huckabee that aired tonight in which she discussed her efforts to battle child obesity, an grave problem she believes “we can really fix.” Huckabee believes in the First Lady’s efforts, in part due to his own struggles with obesity.

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First Lady Michelle Obama Travels to Philadelphia: Making Healthy Food Accessible & Affordable

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First Lady Michelle Obama delivers remarks on the "Let's Move" health initiative at Fairhill Elementary School in Philadelphia, Pa., Feb. 19, 2010. (Official White House Photo by Lawrence Jackson)

First Lady Michelle Obama delivers remarks on the Let's Move health initiative at Fairhill Elementary School in Philadelphia, Pa., Feb. 19, 2010. (Official White House Photo by Lawrence Jackson)


With Treasury Secretary Tim Geithner and USDA Secretary Tom Vilsack in tow, First Lady Michelle Obama traveled to Philadelphia yesterday as part of the Let’s Move! campaign, a nationwide effort to rally the country around one goal, ending the epidemic of childhood obesity.

During her remarks at Fairhill Elementary School, Mrs. Obama applauded the city of Philadelphia for their “stand” to end childhood obesity:

Six years ago, when this city had fewer supermarkets per person than almost anywhere in America, all right, that was six years ago, when many folks had no access to healthy foods; six years ago many neighborhoods had alarming rates of obesity-related conditions like heart disease and diabetes — the folks in this city, you all could have decided that you had an unsolvable problems on your hands, right? You could have done that. You could have decided that these problems were just too big and too complicated and too entrenched and thrown your hands up and walked away.

But instead you all took a stand, a really important, collaborative stand. You decided first that no family in this city should be spending a fortune on high-priced, low-quality foods because they have no other options. You decided that no child should be consigned to a life of poor health because of what neighborhood his or her family lives in. And you decided that you weren’t going to just talk about the problem or wring your hands about the problems, but you were going to act.

And that’s precisely the kind of determination, the kind of commitment that we need to address the epidemic of childhood obesity in this country. And this issue is an issue of great concern to me, and I’ve said this before, not because I’m First Lady — or not just because I’m First Lady of this country — but because I’m a mother, and I care about my kids and I care about all of our kids. And I know that this issue is a great concern to all of you, everyone around this country. We all care about our kids. That’s why last week we enthusiastically and proudly launched “Let’s Move.” (Applause.) “Let’s Move” is a nationwide campaign to rally this country around one single but ambitious goal, and that is to end the epidemic of childhood obesity in a generation so that the kids born today grow up with a healthy weight. Simple but ambitious.

Mrs. Obama also announced a new part of Let’s Move! — the Healthy Food Financing Initiative, a multi-million dollar public and private investment to eliminate food deserts in America within seven years:


“So with your success here in Pennsylvania, what you’ve shown us is that when we provide the right support and incentives, then business leaders like Pat Burns and Jeff Brown, they’re going to take the chance to invest in our communities. And when we bring fresh, healthy food to communities, what do we learn? People will buy it, right? People will buy it. These stores are turning a profit. And what’s going on is that they’re doing well by doing good. Isn’t that something? (Applause.)

So it’s because of this example that part of “Let’s Move” we created this Healthy Food Financing Initiative that’s modeled on what’s been going on here. And as Secretary Geithner said, with a modest initial investment of about $400 million a year, we’re going to use that money to leverage hundreds of millions more from private and non-profit sectors to bring grocery stores and other healthy food retailers to underserved communities all across this country. If you can do it here, we can do it around the country. (Applause.) And our goal is ambitious. It’s to eliminate food deserts in America completely in seven years. (Applause.)

Again, we know this is ambitious, but we also know that tackling the issue of accessibility and affordability is key to achieving the overall goal of solving childhood obesity in this generation.”

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To learn more about what you can do to help solve the childhood obesity epidemic – visit LetsMove.gov and become a fan of Let’s Move! on FaceBook.

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President Obama and First Lady Michelle Announce 2010 Easter Egg Roll Theme Ready, Set, Go!

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President Barack Obama, First Lady Michelle, and their daughter Sasha welcome people to the annual White House Easter Egg Roll on the South Lawn of the White House April 13, 2009 in Washington, DC. The event dates back to 1878 and is named for races where children push colored eggs across the grass using wooden spoons. (Photo by Michael Reynolds-Pool/Getty Images)

The President and First Lady have announced that this year’s White House Easter Egg Roll will be held on Monday, April 5, 2010 with the theme of “Ready, Set, Go!” promoting health and wellness. The event will feature live music, sports courts, cooking stations, storytelling and, of course, Easter egg rolling. All of the activities will encourage children to lead healthy and active lives and follow the First Lady’s ‘Let’s Move!’ initiative, a national campaign to combat childhood obesity.

Souvenir White House Eggs

The 2010 White House Easter Egg Roll souvenir eggs will be available for purchase online at the National Park Foundation website. Each wooden egg is expertly crafted, painted, and includes the signatures of the President and First Lady.

The White House will open its South Lawn for children aged 12 years and younger and their families. Full ticketing information is below. We hope to see you at the White House!

Ticketing Information

The First Lady with daughter's Sasha and Malia Easter 2009

The First Lady with daughter's Sasha and Malia Easter 2009

White House Easter Egg Roll tickets will be distributed through an online lottery system, allowing guests from across the United States to participate in a tradition that dates back to 1878.

Entries for the 2010 White House Easter Egg Roll Online Lottery will be accepted from Thursday, February 25 through Sunday, February 28. One entry per person may be submitted at anytime during the lottery period. All entries will have an equal chance of being selected.

The lottery will be run on March 1. Lottery results will be available starting Thursday, March 4, 2010. Please visit www.recreation.gov to apply for the online ticket lottery.

Here’s a video roundup of the 2009 White House Easter Egg Roll

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First Lady Michelle Obama: America’s Move to Raise a Healthier Generation of Kids

Let's Move

Click to visit Let's Move

Let’s Move is comprehensive, collaborative, and community-oriented and will include strategies to address the various factors that lead to childhood obesity. It will foster collaboration among the leaders in government, medicine and science, business, education, athletics, community organizations and more. And it will take into account how life is really lived in communities across the country – encouraging, supporting and pursuing solutions that are tailored to children and families facing a wide range of challenges and life circumstances.

President Barack Obama kicked off the launch by signing a Presidential Memorandum creating the first ever Task Force on Childhood Obesity which will include the DPC, Office of the First Lady, Interior, USDA, HHS, Education, NEC and other agencies. Within 90 days, the Task Force will conduct a review of every single program and policy relating to child nutrition and physical activity and develop a national action plan that maximizes federal resources and sets concrete benchmarks toward First Lady Michelle Obama’s national goal.

While the review is underway, Administration and public and private efforts are already moving to combat obesity and reach the First Lady’s national goal:

First Lady Michelle Obama walks with students from Bancroft Elementary School and Kimball Elementary School on the South Lawn of the White House on October 29, 2009 in Washington, DC. First lady Michelle Obama invited local school children to help with the fall vegetable harvest in the garden at the White House. (Photo by Mark Wilson/Getty Images)


Helping Parents Make Healthy Family Choices

Parents play a key role in making healthy choices for their children and teaching their children to make healthy choices for themselves. But in today’s busy world, this isn’t always easy. So Let’s Move will offer parents the tools, support and information they need to make healthier choices for their families. The Administration, along with partners in the private sector and medical community, will:

Empower Consumers: By the end of this year, the Food and Drug Administration will begin working with retailers and manufacturers to adopt new nutritionally sound and consumer friendly frontof- package labeling. This will put us on a path towards 65 million parents in America having easy access to the information needed to make healthy choices for their children.

Already, the private sector is responding. Today, the American Beverage Association announced that its member companies will voluntarily put a clear, uniform, front-of-pack calorie label on all of their cans, bottles, vending and fountain machines within two years. The label will reflect total calories per container in containers up to 20 oz. in size. For containers greater than 20 oz., the label will reflect a 12 oz. serving size. While more work remains to be done, this marks an important first step in ensuring parents have the information they need to make healthier choices

Provide Parents with a Rx for Healthier Living: The American Academy of Pediatrics, in collaboration with the broader medical community, will educate doctors and nurses across the country about obesity, ensure they regularly monitor children’s BMI, provide counseling for healthy eating early on, and, for the first time ever, will even write a prescription for parents laying out the simple things they can do to increase healthy eating and active play.

Major New Public Information Campaign: Major media companies – including the Walt Disney Company, NBC, Universal and Viacom – have committed to join the First Lady’s effort and increase public awareness of the need to combat obesity through public service announcements (PSAs), special programming, and marketing. The Ad Council, Warner Brothers and Scholastic Media have also partnered with the U.S. Department of Health and Human Services (HHS) to run PSAs featuring top professional athletes, Scholastic Media’s Maya & Miguel, and Warner Brothers’ legendary Looney Tunes characters.

Next Generation Food Pyramid: To help people make healthier food and physical activity choices, the U.S. Department of Agriculture will revamp the famous food pyramid. MyPyramid.gov is one of the most popular websites in the federal government, and a 2.0 version of the Web site will offer consumers a host of tools to help them put the Dietary Guidelines into practice.

Empower Change: USDA has created the firstever interactive database – the Food Environment Atlas – that maps healthy food environments at the local level across the country. It will help people identify the existence of food deserts, high incidences of diabetes, and other conditions in their communities. This information can be used by parents, educators, government and businesses to create change across the country.

LetsMove.gov: To help children parents, teachers, doctors, coaches, the nonprofit and business communities and others understand the epidemic of childhood obesity and take steps to combat it, the Administration has launched a new “one-stop” shopping website — LetsMove.gov — to provide helpful tips, step-by-step strategies for parents, and regular updates on how the federal government is working with partners to reach the national goal.

First Lady Michelle Obama and students from Bancroft Elementary School and Kimball Elementary School examine their vegetables

Serving Healthier Food in Schools

Many children consume as many as half of their daily calories at school. As families work to ensure that kids eat right and have active play at home, we also need to ensure our kids have access to healthy meals in their schools. With more than 31 million children participating in the National School Lunch Program and more than 11 million participating in the National School Breakfast Program, good nutrition at school is more important than ever. Together with the private sector and the non-profi t community, we will take the following steps to get healthier food in our nation’s schools:

Reauthorize the Child Nutrition Act: The Administration is requesting an historic investment of an additional $10 billion over ten years starting in 2011 to improve the quality of the National School Lunch and Breakfast program, increase the number of kids participating, and ensure schools have the resources they need to make program changes, including training for school food service workers, upgraded kitchen equipment, and additional funding for meal reimbursements. With this investment, additional fruits, vegetables, whole grains, and low-fat dairy products will be served in our school cafeterias and an additional one million students will be served in the next five years.

Double the number of schools participating in the Healthier US School Challenge: The Healthier US School Challenge establishes rigorous standards for schools’ food quality, participation in meal programs, physical activity, and nutrition education – the key components that make for healthy and active kids – and provides recognition for schools that meet these standards. Over the next school year, the U.S. Department of Agriculture, working with partners in schools and the private sector, will double the number of schools that meet the Healthier US School Challenge and add 1,000 schools per year for two years after that.

We are bringing to the table key stakeholder groups that have committed to work together to improve the nutritional quality of school meals across the country.

New Commitments from Major School Food Suppliers: School food suppliers are taking important first steps to help meet the Healthier US School Challenge goal. Major school food suppliers including Sodexho, Chartwells School Dining Services, and Aramark have voluntarily committed to meet the Institute of Medicine’s recommendations within five years to decrease the amount of sugar, fat and salt in school meals; increase whole grains; and double the amount of produce they serve within 10 years. By the end of the 2010-2011 school year, they have committed to quadruple the number of the schools they serve that meet the Healthier US School Challenge.

School Nutrition Association: The School Nutrition Association (SNA), which represents food service workers in more than 75% of the nation’s schools, has joined the Let’s Move campaign. Working with other education partners, SNA has committed to increasing education and awareness of the dangers of obesity among their members and the students they serve, and ensuring that the nutrition programs in 10,000 schools meet the Healthier US School Challenge standards over the next five years.

School Leadership: Working with school food service providers and SNA, the National School Board Association, the Council of Great City Schools and the American Association of School Administrators Council have all embraced, and committed to meeting, the national Let’s Move goal. The Council of Great City Schools has also has set a goal of having every urban school meet the Healthier US Schools gold standard within five years. The American Association of School Administrators has committed to ensuring that an additional 2,000 schools meet the challenge over the next two years. These combined efforts will touch 50 million students and their families in every school district in America.

First Lady Michelle Obama thanks students from Bancroft Elementary School and Kimball Elementary School for helping harvest vegetables on the South Lawn of the White House on October 29, 2009 in Washington, DC.

Accessing Healthy, Affordable Food

More than 23 million Americans, including 6.5 million children, live in low-income urban and rural neighborhoods that are more than a mile from a supermarket. These communities, where access to affordable, quality, and nutritious foods is limited, are known as food deserts. Lack of access is one reason why many children are not eating recommended levels of fruits, vegetables, and whole grains. And food insecurity and hunger among children is widespread. A recent USDA report showed that in 2008, an estimated 49.1 million people, including 16.7 million children, lived in households that experienced hunger multiple times throughout the year. The Administration, through new federal investments and the creation of public private partnerships, will:

Eliminate Food Deserts: As part of the President’s proposed FY 2011 budget, the Administration announced the new Healthy Food Financing Initiative – a partnership between the U.S. Departments of Treasury, Agriculture and Health and Human Services that will invest $400 million a year to help bring grocery stores to under-served areas and help places such as convenience stores and bodegas carry healthier food options. Through these initiatives and private sector engagement, the Administration will work to eliminate food deserts across the country within seven years.

Increase Farmers Markets: The President’s 2011 Budget proposes an additional $5 million investment in the Farmers Market Promotion Program at the U.S. Department of Agriculture which provides grants to establish, and improve access to, farmers markets.

First Lady Michelle Obama and students from Bancroft Elementary School and Kimball Elementary School pose for a photograph with freshly harvested vegetables on the South Lawn of the White House on October 29, 2009 in Washington, DC.

Increasing Physical Activity

Children need 60 minutes of active play each day. Yet, the average American child spends more than 7.5 hours a day watching TV and movies, using cell phones and computers, and playing video games, and only a third of high school students get the recommended levels of physical activity. Through public-private partnerships, and reforms of existing federal programs, the Administration will address this imbalance by:

Expanding and Modernizing the President’s Physical Fitness Challenge: In the coming weeks, the President will be naming new members to the President’s Council on Physical Fitness and Sports, housed at the U.S. Department of Health and Human Services. The council will be charged with increasing participation in the President’s Challenge and with modernizing and expanding it, so that it is consistent with the latest research and science.

For more information, please visit www.letsmove.gov.

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First Lady Michelle Obama Unveils Let’s Move…A Nationwide Campaign to Combat Childhood Obesity

Posted by: Audiegrl

President Obama Signs Childhood Obesity Memorandum

President Barack Obama signs the memorandum on childhood obesity, Tuesday, Feb. 9, 2010, in the Oval Office of the White House,Washington. Standing, from left are, Education Secretary Arne Duncan, Health and Human Secretary Services Kathleen Sebelius, Agriculture Secretary Tom Vilsack, First Lady Michelle Obama, and Interior Secretary Ken Salazar.

On Tuesday, First Lady Michelle Obama unveiled her nationwide anti-childhood obesity initiative. President Obama signed a Memorandum on Childhood Obesity with the First Lady proudly standing by his side.

Mrs. Obama’s East Wing said she will be “joined by members of the president’s cabinet, as well as media, sports, entertainment, and business leaders,” plus mayors, member of the medical community and others at the White House event. Her press office has confirmed the following attendees:

  • Mayors Chip Johnson of Hernando, Mississippi, and Joseph Curtatone of Somerville, Massachusetts, who are leading efforts in their communities to reduce childhood obesity
  • Dr. Judith Palfrey, President of the American Academy of Pediatrics
  • Will Allen from Milwaukee, WI, who is a leader in the effort to bring fresh produce to inner cities and urban areas
  • Local students, including a student from DC’s Bancroft elementary school, and members of the 2009 national championship pee-wee football team—Watkins Hornets
  • Tiki Barber, NBC correspondent and former NFL football player

“Over the past three decades, childhood obesity rates in America have tripled; nearly one third of children in America are now overweight or obese,” the East Wing said in a statement. “The First Lady will announce the elements of the nationwide campaign, which will put us on track to solve the problem of childhood obesity in a generation.”

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First Lady Michelle Obama hugs student Tammy Nguyen in the Red Room of the White House before an event announcing a campaign to combat the rapidly growing problem of childhood obesity while Tiki Barber checks his notes before they take the stage, Feb. 9, 2010. (Official White House Photo by Samantha Appleton)

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First Lady Michelle Obama’s PSA for Let’s Move
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Let's Move

Click to visit Let's Move

Childhood obesity or excess weight threatens the healthy future of one third of American children. We spend $150 billion every year to treat obesity-related conditions, and that number is growing.

Obesity rates tripled in the past 30 years, a trend that means, for the first time in our history, American children may face a shorter expected lifespan than their parents.

We need to get moving. Join First Lady Michelle Obama, community leaders, teachers, doctors, nurses, moms and dads in a nationwide campaign to tackle the challenge of childhood obesity.

Let’s Move! has an ambitious but important goal: to solve the epidemic of childhood obesity within a generation.

Let’s Move will give parents the support they need, provide healthier food in schools, help our kids to be more physically active, and make healthy, affordable food available in every part of our country.

On Tuesday morning, Mrs. Obama sat down with Robin Roberts on Good Morning America, and in the evening with CNN’s Larry King to discuss her childhood obesity initiative Let’s Move Here’s are some excerpts of the those interviews:

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Looking for more stories on the First Lady? Check out our brand new section: FLOTUS: All Things Michelle Obama

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