Posted by: Audiegrl
The First Lady Calls for Industry-Wide Effort to Provide Healthier Foods
AP~Michelle Obama is urging the nation’s largest food companies to speed up efforts to make healthier foods and reduce marketing of unhealthy foods to children.
Obama asked the companies, gathered at a meeting of the Grocery Manufacturers Association on Tuesday, to “step it up” and put less fat, salt and sugar in foods.
“We need you not to just tweak around the edges but entirely rethink the products you are offering,” she said.
The first lady has talked to schools and nutrition groups across the country in her effort to reduce childhood obesity. This is the first time she has confronted the food companies that make the snacks and junk food that stuff grocery aisles and school vending machines.
The Grocery Manufacturers Association — which counts Kraft Foods Inc., Coca Cola Co. and General Mills Inc. among its members — invited her to speak at its science forum this week and attendees gave her a standing ovation.
Welcoming the First Lady and embracing her campaign for healthier kids, launched earlier this year, could have advantages. The industry is positioned to take some blows in the coming year, including a child nutrition bill about to move through Congress that could eliminate junk food in schools, digging into some companies’ profits.
The Grocery Manufacturers Association (GMA) represents the world’s leading food, beverage and consumer products companies. The Association promotes sound public policy, champions initiatives that increase productivity and growth and helps ensure the safety and security of consumer packaged goods through scientific excellence. The GMA board of directors is comprised of chief executive officers from the Association’s member companies. The $2.1 trillion food, beverage and consumer packaged goods industry employs 14 million workers, and contributes over $1 trillion in added value to the nation’s economy.
- Read the Grocery Manufacturers Association’s testimony before the U.S. House of Representatives Appropriations Subcommittee on Agriculture’s hearing on ‘Child Nutrition,’ March 4, 2010
- Read the letter from over 40 food and beverage company CEO’s to First Lady Michelle Obama applauding her childhood obesity initiative, February 9, 2010
- See GMA’s Ad in Politico supporting First Lady Michelle Obama’s anti-childhood obesity campaign, February 9, 2010
“Everyone has a role to play, including government, if we are going to meet the First Lady’s goal of ending childhood obesity within a generation. We look forward to continuing our work with the First Lady, the Obama Administration and Congress to help all Americans build and maintain a healthy diet.”~Grocery Manufacturers Association (GMA)
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