Tag Archives: kids

First Lady Michelle Obama Is Nickelodeon Kids’ Choice Awards Big Help Winner

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AP~First lady Michelle Obama is getting attention from the Nickelodeon kids’ television network – and it has nothing to do with green slime.

Nickelodeon said Thursday it will honor Mrs. Obama with its “Big Help” award at the Kids’ Choice Awards. She has taped a message for Saturday’s show.

She is being honored for her Let’s Movecampaign to help cut down on childhood obesity.

Nick has been working with Mrs. Obama on the campaign. It has donated $3 million to school and after-school programs to create opportunities for physical play. Nickelodeon executive Marva Smalls says that with Mrs. Obama’s activity, forces are aligning not just to place blame but to move forward.


In addition, President Obama and First Lady Michelle have been nominated in the category of “Cutest Couple”. But they are up against some steep competition in this category 😉

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First Lady Michelle Obama Speaks at the National PTA Conference

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First Lady Michelle Obama speaks about her Lets Move campaign during a meeting of the National PTA in Arlington, Va., Wednesday, March 10, 2010. (AP Photo/Jacquelyn Martin)

Today First Lady Michelle Obama addressed the National Legislative Conference of the Parent Teacher Association on her Let’s Move! initiative~~a movement pertinent to the National PTA’s efforts toward fighting childhood obesity and promoting healthy lifestyles.

The three-day conference is designed to motivate ‘grasstop’ leaders from across the country and provide an in-depth look at the latest PTA Public Policy Agenda through a series of workshops, skill building trainings, panel discussions, and guest speakers.

Remarks by The First Lady at the National PTA Conference

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First Lady Launches Contest for Healthy Kids Games

Apps for Healthy KidsAP~First lady Michelle Obama challenged software and video game designers Wednesday to develop games and tools that get kids, especially 9- to 12-year-olds, excited about eating better and exercising more.

The carrot? A chance to share in $40,000 in cash prizes.

The Apps for Healthy Kids contest is part of Mrs. Obama’s “Let’s Move!” campaign to raise public awareness about the national problem of childhood obesity. One in three U.S. children is overweight or obese, putting them at higher risk of developing diabetes, high blood pressure or other medical conditions.

Mrs. Obama said kids spend an average of seven and a half hours a day watching TV or playing with computers, video games or other devices.

Maybe you’ve seen those dance video games or those exercise games that families are playing together at home, or the ones that kids play using their mobile phones and home computers?” she said at the national Parent Teacher Association conference. “Those are the kinds of games that we’re talking about.”

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The Apps for Healthy Kids Challenge is a contest with the USDA to challenge professional and amateur developers to come up with games that incorporate nutritional information and promote healthy living. From dance video games to nutrition mobile applications, they’re challenging designers to come up with the next big idea to make healthy living fun. The App Challenge is just one of the innovative ways that the First Lady is working to help kids lead active, healthy lives and end childhood obesity within a generation, as part of the nationwide Let’s Move! campaign.

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President Obama Announces Race to the Top High School Commencement Challenge

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The White House and the Department of Education have announced a new Race to the Top High School Commencement Challenge and are inviting public schools across the country to compete to have President Obama speak at their graduation. At the beginning of the school year, the President encouraged students across the country to take responsibility for their education, study hard and graduate from high school. The Race to the Top High School Commencement challenge encourages schools to show how they are making great strides on personal responsibility, academic excellence and college readiness.

Applications must be completed by students and submitted by a high school’s Principal using the Commencement Challenge Application Form no later than Monday, March 15th at 11:59 pm EST. Each school may submit only one application and high schools must be public to apply. Following the application deadline, six finalists will be selected by the White House and Department of Education. These schools will then be featured on the White House website and the public will have an opportunity to vote for the three schools they think best meet the President’s goal. The President will select a national winner from these three finalists and visit the winning high school to deliver the commencement address to the class of 2010.

The application’s four essay questions focus on demonstrating how the school is helping prepare students to meet the President’s 2020 goal of having the highest proportion of college graduates in the world. Applications will be judged based on the school’s performance and dedication to providing students an excellent education that will prepare them to graduate ready for college and career choices. Each question must be answered in full to qualify and data that substantiates each answer is strongly encouraged.

In addition to the required essay responses, applicants are invited to submit the following optional supplemental materials:

  • A video — no more than 2 minutes in length — showing the school’s culture and character and highlighting how it is a model of educational success for other high schools around the country.
  • Supplemental data on key indicators such as attendance, student achievement, graduation rates and where available, college enrollment rates. This data may be presented in the form of tables, graphs or spreadsheets and should be used to help the school make the most compelling arguments possible.

Please use the Commencement Challenge Application Form to apply.

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First Lady Michelle Obama To Governors: ‘Let’s Act‘ On Obesity

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First lady Michelle Obama applauds the spouses of the nation's governors as she begins her address on childhood obesity at the at the start of the National Governors Association Winter Meeting in Washington Saturday, Feb. 20, 2010. (AP Photo/Cliff Owen)

First Lady Michelle Obama applauds the spouses of the nation's governors as she begins her address on childhood obesity at the at the start of the National Governors Association Winter Meeting in Washington Saturday, Feb. 20, 2010. (AP Photo/Cliff Owen)

(AP)~~First lady Michelle Obama appealed to governors on Saturday for help in reducing child obesity and said they had a moral and financial imperative to act.

She praised states for their steps already and assured state leaders that the federal government had no interest in taking over their efforts.

Let’s stop wringing our hands and talking about it and citing statistics,” she told governors at their winter meeting. “Let’s act. Let’s move. Let’s give our kids the future they deserve.”

The first lady found a high-powered audience to make the case for her new campaign on obesity. One in three American children is overweight or obese, a condition that raises their risk for diabetes, high blood pressure, high cholesterol and other illnesses.

Obama sought support from leaders of both parties and made sure to respect the influence of the states.

The way I see this, there is nothing Democratic or Republican, there is nothing liberal or conservative about wanting our kids to lead active, healthy lives,” she said. “There’s no place for politics when it comes to fighting childhood obesity. And I know all of you agree.”

The first lady’s campaign has four parts: helping parents make better food choices, serving healthier food in school vending machines and lunch lines, making healthy food more available and affordable, and encouraging children to exercise more.

In talking to the governors, she emphasized the importance of empowering parents who feel helpless because they don’t feel they have the time, money or information to provide healthy meals or safe places to exercise.

First Lady Michelle Obama is greeted by West Virginia Governor Joe Manchin III, as she is introduced to speak at the National Governors Association Winter Meeting in Washington Saturday, Feb. 20, 2010. (AP Photo/Cliff Owen)

First Lady Michelle Obama is greeted by West Virginia Governor Joe Manchin III, as she is introduced to speak at the National Governors Association Winter Meeting in Washington Saturday, Feb. 20, 2010. (AP Photo/Cliff Owen)

Mindful that the governors face economic crises in their states, Obama said the obesity solutions need not be expensive. She encouraged them to take steps such as providing access at school ball fields to the community at nights, or requiring the construction of sidewalks when new roads are being built.

Comprehensive and coordinated doesn’t mean centralized,” she added. “I’ve spoken to so many experts on this issue and not a single one of them has said that the solution is for the federal government to tell people what to do. That doesn’t work.”

The governors are trying to find political solutions to soaring health care costs as President Barack Obama seeks to do the same. Michelle Obama said the money crunch cannot be solved without addressing child obesity.

If we think our health care costs are high now, just wait until 10 years from now and think about the many billions we’re going to be spending then,” she said. “Think about how high those premiums are going to be when our kids are old enough to have families of their own and businesses of their own.”


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First Lady Michelle Obama Travels to Philadelphia: Making Healthy Food Accessible & Affordable

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First Lady Michelle Obama delivers remarks on the "Let's Move" health initiative at Fairhill Elementary School in Philadelphia, Pa., Feb. 19, 2010. (Official White House Photo by Lawrence Jackson)

First Lady Michelle Obama delivers remarks on the Let's Move health initiative at Fairhill Elementary School in Philadelphia, Pa., Feb. 19, 2010. (Official White House Photo by Lawrence Jackson)


With Treasury Secretary Tim Geithner and USDA Secretary Tom Vilsack in tow, First Lady Michelle Obama traveled to Philadelphia yesterday as part of the Let’s Move! campaign, a nationwide effort to rally the country around one goal, ending the epidemic of childhood obesity.

During her remarks at Fairhill Elementary School, Mrs. Obama applauded the city of Philadelphia for their “stand” to end childhood obesity:

Six years ago, when this city had fewer supermarkets per person than almost anywhere in America, all right, that was six years ago, when many folks had no access to healthy foods; six years ago many neighborhoods had alarming rates of obesity-related conditions like heart disease and diabetes — the folks in this city, you all could have decided that you had an unsolvable problems on your hands, right? You could have done that. You could have decided that these problems were just too big and too complicated and too entrenched and thrown your hands up and walked away.

But instead you all took a stand, a really important, collaborative stand. You decided first that no family in this city should be spending a fortune on high-priced, low-quality foods because they have no other options. You decided that no child should be consigned to a life of poor health because of what neighborhood his or her family lives in. And you decided that you weren’t going to just talk about the problem or wring your hands about the problems, but you were going to act.

And that’s precisely the kind of determination, the kind of commitment that we need to address the epidemic of childhood obesity in this country. And this issue is an issue of great concern to me, and I’ve said this before, not because I’m First Lady — or not just because I’m First Lady of this country — but because I’m a mother, and I care about my kids and I care about all of our kids. And I know that this issue is a great concern to all of you, everyone around this country. We all care about our kids. That’s why last week we enthusiastically and proudly launched “Let’s Move.” (Applause.) “Let’s Move” is a nationwide campaign to rally this country around one single but ambitious goal, and that is to end the epidemic of childhood obesity in a generation so that the kids born today grow up with a healthy weight. Simple but ambitious.

Mrs. Obama also announced a new part of Let’s Move! — the Healthy Food Financing Initiative, a multi-million dollar public and private investment to eliminate food deserts in America within seven years:


“So with your success here in Pennsylvania, what you’ve shown us is that when we provide the right support and incentives, then business leaders like Pat Burns and Jeff Brown, they’re going to take the chance to invest in our communities. And when we bring fresh, healthy food to communities, what do we learn? People will buy it, right? People will buy it. These stores are turning a profit. And what’s going on is that they’re doing well by doing good. Isn’t that something? (Applause.)

So it’s because of this example that part of “Let’s Move” we created this Healthy Food Financing Initiative that’s modeled on what’s been going on here. And as Secretary Geithner said, with a modest initial investment of about $400 million a year, we’re going to use that money to leverage hundreds of millions more from private and non-profit sectors to bring grocery stores and other healthy food retailers to underserved communities all across this country. If you can do it here, we can do it around the country. (Applause.) And our goal is ambitious. It’s to eliminate food deserts in America completely in seven years. (Applause.)

Again, we know this is ambitious, but we also know that tackling the issue of accessibility and affordability is key to achieving the overall goal of solving childhood obesity in this generation.”

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To learn more about what you can do to help solve the childhood obesity epidemic – visit LetsMove.gov and become a fan of Let’s Move! on FaceBook.

Looking for more stories on the First Lady? Check out our brand new section: FLOTUS: All Things Michelle Obama

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President Obama and First Lady Michelle Announce 2010 Easter Egg Roll Theme Ready, Set, Go!

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President Barack Obama, First Lady Michelle, and their daughter Sasha welcome people to the annual White House Easter Egg Roll on the South Lawn of the White House April 13, 2009 in Washington, DC. The event dates back to 1878 and is named for races where children push colored eggs across the grass using wooden spoons. (Photo by Michael Reynolds-Pool/Getty Images)

The President and First Lady have announced that this year’s White House Easter Egg Roll will be held on Monday, April 5, 2010 with the theme of “Ready, Set, Go!” promoting health and wellness. The event will feature live music, sports courts, cooking stations, storytelling and, of course, Easter egg rolling. All of the activities will encourage children to lead healthy and active lives and follow the First Lady’s ‘Let’s Move!’ initiative, a national campaign to combat childhood obesity.

Souvenir White House Eggs

The 2010 White House Easter Egg Roll souvenir eggs will be available for purchase online at the National Park Foundation website. Each wooden egg is expertly crafted, painted, and includes the signatures of the President and First Lady.

The White House will open its South Lawn for children aged 12 years and younger and their families. Full ticketing information is below. We hope to see you at the White House!

Ticketing Information

The First Lady with daughter's Sasha and Malia Easter 2009

The First Lady with daughter's Sasha and Malia Easter 2009

White House Easter Egg Roll tickets will be distributed through an online lottery system, allowing guests from across the United States to participate in a tradition that dates back to 1878.

Entries for the 2010 White House Easter Egg Roll Online Lottery will be accepted from Thursday, February 25 through Sunday, February 28. One entry per person may be submitted at anytime during the lottery period. All entries will have an equal chance of being selected.

The lottery will be run on March 1. Lottery results will be available starting Thursday, March 4, 2010. Please visit www.recreation.gov to apply for the online ticket lottery.

Here’s a video roundup of the 2009 White House Easter Egg Roll

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First Lady Michelle Obama: America’s Move to Raise a Healthier Generation of Kids

Let's Move

Click to visit Let's Move

Let’s Move is comprehensive, collaborative, and community-oriented and will include strategies to address the various factors that lead to childhood obesity. It will foster collaboration among the leaders in government, medicine and science, business, education, athletics, community organizations and more. And it will take into account how life is really lived in communities across the country – encouraging, supporting and pursuing solutions that are tailored to children and families facing a wide range of challenges and life circumstances.

President Barack Obama kicked off the launch by signing a Presidential Memorandum creating the first ever Task Force on Childhood Obesity which will include the DPC, Office of the First Lady, Interior, USDA, HHS, Education, NEC and other agencies. Within 90 days, the Task Force will conduct a review of every single program and policy relating to child nutrition and physical activity and develop a national action plan that maximizes federal resources and sets concrete benchmarks toward First Lady Michelle Obama’s national goal.

While the review is underway, Administration and public and private efforts are already moving to combat obesity and reach the First Lady’s national goal:

First Lady Michelle Obama walks with students from Bancroft Elementary School and Kimball Elementary School on the South Lawn of the White House on October 29, 2009 in Washington, DC. First lady Michelle Obama invited local school children to help with the fall vegetable harvest in the garden at the White House. (Photo by Mark Wilson/Getty Images)


Helping Parents Make Healthy Family Choices

Parents play a key role in making healthy choices for their children and teaching their children to make healthy choices for themselves. But in today’s busy world, this isn’t always easy. So Let’s Move will offer parents the tools, support and information they need to make healthier choices for their families. The Administration, along with partners in the private sector and medical community, will:

Empower Consumers: By the end of this year, the Food and Drug Administration will begin working with retailers and manufacturers to adopt new nutritionally sound and consumer friendly frontof- package labeling. This will put us on a path towards 65 million parents in America having easy access to the information needed to make healthy choices for their children.

Already, the private sector is responding. Today, the American Beverage Association announced that its member companies will voluntarily put a clear, uniform, front-of-pack calorie label on all of their cans, bottles, vending and fountain machines within two years. The label will reflect total calories per container in containers up to 20 oz. in size. For containers greater than 20 oz., the label will reflect a 12 oz. serving size. While more work remains to be done, this marks an important first step in ensuring parents have the information they need to make healthier choices

Provide Parents with a Rx for Healthier Living: The American Academy of Pediatrics, in collaboration with the broader medical community, will educate doctors and nurses across the country about obesity, ensure they regularly monitor children’s BMI, provide counseling for healthy eating early on, and, for the first time ever, will even write a prescription for parents laying out the simple things they can do to increase healthy eating and active play.

Major New Public Information Campaign: Major media companies – including the Walt Disney Company, NBC, Universal and Viacom – have committed to join the First Lady’s effort and increase public awareness of the need to combat obesity through public service announcements (PSAs), special programming, and marketing. The Ad Council, Warner Brothers and Scholastic Media have also partnered with the U.S. Department of Health and Human Services (HHS) to run PSAs featuring top professional athletes, Scholastic Media’s Maya & Miguel, and Warner Brothers’ legendary Looney Tunes characters.

Next Generation Food Pyramid: To help people make healthier food and physical activity choices, the U.S. Department of Agriculture will revamp the famous food pyramid. MyPyramid.gov is one of the most popular websites in the federal government, and a 2.0 version of the Web site will offer consumers a host of tools to help them put the Dietary Guidelines into practice.

Empower Change: USDA has created the firstever interactive database – the Food Environment Atlas – that maps healthy food environments at the local level across the country. It will help people identify the existence of food deserts, high incidences of diabetes, and other conditions in their communities. This information can be used by parents, educators, government and businesses to create change across the country.

LetsMove.gov: To help children parents, teachers, doctors, coaches, the nonprofit and business communities and others understand the epidemic of childhood obesity and take steps to combat it, the Administration has launched a new “one-stop” shopping website — LetsMove.gov — to provide helpful tips, step-by-step strategies for parents, and regular updates on how the federal government is working with partners to reach the national goal.

First Lady Michelle Obama and students from Bancroft Elementary School and Kimball Elementary School examine their vegetables

Serving Healthier Food in Schools

Many children consume as many as half of their daily calories at school. As families work to ensure that kids eat right and have active play at home, we also need to ensure our kids have access to healthy meals in their schools. With more than 31 million children participating in the National School Lunch Program and more than 11 million participating in the National School Breakfast Program, good nutrition at school is more important than ever. Together with the private sector and the non-profi t community, we will take the following steps to get healthier food in our nation’s schools:

Reauthorize the Child Nutrition Act: The Administration is requesting an historic investment of an additional $10 billion over ten years starting in 2011 to improve the quality of the National School Lunch and Breakfast program, increase the number of kids participating, and ensure schools have the resources they need to make program changes, including training for school food service workers, upgraded kitchen equipment, and additional funding for meal reimbursements. With this investment, additional fruits, vegetables, whole grains, and low-fat dairy products will be served in our school cafeterias and an additional one million students will be served in the next five years.

Double the number of schools participating in the Healthier US School Challenge: The Healthier US School Challenge establishes rigorous standards for schools’ food quality, participation in meal programs, physical activity, and nutrition education – the key components that make for healthy and active kids – and provides recognition for schools that meet these standards. Over the next school year, the U.S. Department of Agriculture, working with partners in schools and the private sector, will double the number of schools that meet the Healthier US School Challenge and add 1,000 schools per year for two years after that.

We are bringing to the table key stakeholder groups that have committed to work together to improve the nutritional quality of school meals across the country.

New Commitments from Major School Food Suppliers: School food suppliers are taking important first steps to help meet the Healthier US School Challenge goal. Major school food suppliers including Sodexho, Chartwells School Dining Services, and Aramark have voluntarily committed to meet the Institute of Medicine’s recommendations within five years to decrease the amount of sugar, fat and salt in school meals; increase whole grains; and double the amount of produce they serve within 10 years. By the end of the 2010-2011 school year, they have committed to quadruple the number of the schools they serve that meet the Healthier US School Challenge.

School Nutrition Association: The School Nutrition Association (SNA), which represents food service workers in more than 75% of the nation’s schools, has joined the Let’s Move campaign. Working with other education partners, SNA has committed to increasing education and awareness of the dangers of obesity among their members and the students they serve, and ensuring that the nutrition programs in 10,000 schools meet the Healthier US School Challenge standards over the next five years.

School Leadership: Working with school food service providers and SNA, the National School Board Association, the Council of Great City Schools and the American Association of School Administrators Council have all embraced, and committed to meeting, the national Let’s Move goal. The Council of Great City Schools has also has set a goal of having every urban school meet the Healthier US Schools gold standard within five years. The American Association of School Administrators has committed to ensuring that an additional 2,000 schools meet the challenge over the next two years. These combined efforts will touch 50 million students and their families in every school district in America.

First Lady Michelle Obama thanks students from Bancroft Elementary School and Kimball Elementary School for helping harvest vegetables on the South Lawn of the White House on October 29, 2009 in Washington, DC.

Accessing Healthy, Affordable Food

More than 23 million Americans, including 6.5 million children, live in low-income urban and rural neighborhoods that are more than a mile from a supermarket. These communities, where access to affordable, quality, and nutritious foods is limited, are known as food deserts. Lack of access is one reason why many children are not eating recommended levels of fruits, vegetables, and whole grains. And food insecurity and hunger among children is widespread. A recent USDA report showed that in 2008, an estimated 49.1 million people, including 16.7 million children, lived in households that experienced hunger multiple times throughout the year. The Administration, through new federal investments and the creation of public private partnerships, will:

Eliminate Food Deserts: As part of the President’s proposed FY 2011 budget, the Administration announced the new Healthy Food Financing Initiative – a partnership between the U.S. Departments of Treasury, Agriculture and Health and Human Services that will invest $400 million a year to help bring grocery stores to under-served areas and help places such as convenience stores and bodegas carry healthier food options. Through these initiatives and private sector engagement, the Administration will work to eliminate food deserts across the country within seven years.

Increase Farmers Markets: The President’s 2011 Budget proposes an additional $5 million investment in the Farmers Market Promotion Program at the U.S. Department of Agriculture which provides grants to establish, and improve access to, farmers markets.

First Lady Michelle Obama and students from Bancroft Elementary School and Kimball Elementary School pose for a photograph with freshly harvested vegetables on the South Lawn of the White House on October 29, 2009 in Washington, DC.

Increasing Physical Activity

Children need 60 minutes of active play each day. Yet, the average American child spends more than 7.5 hours a day watching TV and movies, using cell phones and computers, and playing video games, and only a third of high school students get the recommended levels of physical activity. Through public-private partnerships, and reforms of existing federal programs, the Administration will address this imbalance by:

Expanding and Modernizing the President’s Physical Fitness Challenge: In the coming weeks, the President will be naming new members to the President’s Council on Physical Fitness and Sports, housed at the U.S. Department of Health and Human Services. The council will be charged with increasing participation in the President’s Challenge and with modernizing and expanding it, so that it is consistent with the latest research and science.

For more information, please visit www.letsmove.gov.

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