Tag Archives: cola

Little-Known Black History Fact: Mary Alexander & Coca-Cola

Posted by BuellBoy

Mary Alexander in Coco-Cola in 1955

Mary Alexander in Coco-Cola ad in 1955

The year 1955 was like a dream come true for Mary Alexander of Ocala, Florida. She was a junior at Clark College in Atlanta, Georgia concentrating on her studies when her dorm mother insisted that she go to a local audition for a Coca-Cola promotion on campus. Little did Alexander know that she would become the first Black woman to be featured in a Coca-Cola ad – the first non-athlete, that is.

Coming to the city of Atlanta from her meager farmhouse beginnings in Ball Play, Alabama, Alexander never thought she could compete against the candidates from Spelman and Morris Brown College.

Alexander’s first ad was published in Ebony magazine that same year, along with several black newspapers. She would continue working with the company, shooting another 15 ads. Overall, Alexander would earn about $1,500 modeling for Coke, even though no one knew her name. By the way, she finally gained her father’s approval when she brought a check home for $600.

It was only because a family friend who saw the ad in her home took a copy back to Coca-Cola headquarters in Atlanta that Coke found their black beauty. After all these years, a name would be put to the face.

Coca-Cola recognized Alexander for being a pioneer in the company’s efforts to reach more African-Americans. Several of the ads she appeared in are on display in the new World of Coca-Cola museum in Atlanta. They also held a reception in her honor.

Advertisements

2 Comments

Filed under African-Americans, Black History Month, Civil Rights Movement, Culture, Education, Entertainment, Fashion, Georgia, HBCU, History, Holidays, Magazines, Media and Entertainment, News, Photography, Pop Culture, Students, Uncategorized, US, Women's Issues