From Color Of Change—
Our campaign to hold Glenn Beck accountable for his race-baiting and fear-mongering has been a great success, with 62 advertisers making it clear that they don’t want their brands linked to Beck’s vile rhetoric. Up until now, however, there’s been a question of what the real consequences are for Beck and for Fox, especially as Beck’s ratings have soared. It’s starting to become clear.
Today, we’re announcing that Glenn Beck’s show has lost over 50% of its advertising dollars since just before our campaign started.
Tag Archives: advertising
Posted by Audiegrl
President Obama is taking his argument for a health care plan to a new place: Rodale magazines, where he or his wife appear on coming covers of Prevention, Men’s Health, Women’s Health and the new publication Children’s Health.
The president has been pitching his health care plan without total success in Congress and in town hall meetings nationwide. Now, he makes the argument in the pages of the Rodale publications. Peter Moore, editor of Men’s Health, who wrote a cover article on Mr. Obama in November, approached the White House in the spring with the idea of doing articles focused on health care in four Rodale magazines. Three will run in the October issues, while the Prevention cover is appearing in November.
The Men’s Health and Women’s Health articles publicize the Obama health care plan, with Men’s Health strongly endorsing it. A sidebar to the president’s interview there lists “five reasons you should care” about the health care plan, and each point is positive — your premium may go down, your emergency room care would improve.
Mr. Moore said he approached the article with a very clear point of view. “We’re not bystanders,” he said. “The whole issue of health care in the U.S., it’s something that we have to feel strongly about. We’re health journalists.”
“We know, if anyone does, what’s broken there, and so if this comes off as more of an advocacy piece, it’s because we’re advocates for health.”
I like this outside-of-the-box marketing approach. For many people, reading an article in their favorite (and trusted) magazine is often more persuasive than listening to a speech or watching both pro and con healthcare advocates duke it out on TV. One of the things that hurt the health care debate (food-fight), was that everyday people were not told, in the simplest of terms, why health care reform is important for them. Why its important for people who already have insurance, why its important for our Seniors, why its important to all Americans. If the majority of this country is firmly behind Health Care Reform, convinced that it is in their own best interest, there is nothing anyone can do to stop it.