Category Archives: Drinks

First Lady Michelle Obama’s Childhood Obesity Initiative: PepsiCo’s New Focus on Healthier Foods

Posted by: Audiegrl

First lady Michelle Obama makes remarks at Fairhill Elementary School in Philadelphia, Friday, Feb. 19, 2010. Mrs. Obama's visit to Philadelphia was part of her efforts to curb childhood obesity. (AP Photo/Matt Rourke)

AP~PepsiCo, largely known for junk-food brands such as Doritos and Pepsi, is setting out to triple its sales of healthier fare in the next decade.

PepsiCo Inc. unveiled the new goal for brands such as Tropicana, Dole, Quaker and Tazo teas on Monday at an investor event. The company also backed its forecast for long-term earnings growth.

Governments around the world are exerting pressure on food makers to improve nutrition. But Pepsi is also making the case that it’s just as much consumer demand that’s driving the changes.

Consumers are heading toward ‘good-for-you,'” PepsiCo CEO Indra Nooyi said Monday during the meeting.

PepsiCo expects more shoppers to buy based on nutrition as Baby Boomers age and people in developing countries get wealthier. Currently, about 18 percent of PepsiCo’s revenue comes from the lines it considers healthier, including Tropicana, Dole, Quaker and Tazo teas. Nooyi wants to triple $10 billion in revenue from such brands to $30 billion by 2020.

PepsiCo Chairman and CEO Indra Nooyi speaks to reporters during the PepsiCo media day and investor expo, Monday, March 22, 2010 in New York. (AP Photo/Mary Altaffer)

That may be a huge boost, but the nutrition business is still small compared with the company’s less-healthy food (it’s using the term “fun for you“) such as Lay’s potato chips and soda, worth $50 billion a year.

Nooyi said the two businesses require different approaches. The chips, soft drinks and other brands grow quickly and can have many different versions of brands, such as lime-flavored Tostitos.

But the nutrition business’ brands must not have too many variations so the brand remains the focus, and they must be led by people who have experience in marketing healthier foods.

The potential for the growth of this market is enormous, and for a player who wants to play in this market intelligently, the opportunities are really incredible,” Nooyi said.

Many health leaders have urged food makers to make such changes. First Lady Michelle Obama has made the fight against childhood obesity a top priority. Last week she asked the nation’s largest food makers at a meeting of the Grocery Manufacturers Association to put less fat, salt and sugar in foods.


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Star in Your Own Oscars® Viewing Party!

Event Producer Cheryl Cecchetto shows you the “10 Must Haves” to throwing an awarding-winning party; Master Chef Wolfgang Puck cooks and provides you with delicious and easy-to-make-at-home recipes; Executive Pastry Chef Sherry Yard shows you how to bake a yummy dessert; and Moët & Chandon, the exclusive champagne of the Oscars, provides a special cocktail that will wow your guests.

Invite your family and friends; download Oscar® ballots, party play-along games, recipes, cocktails ideas and much more.

Oscar® Night Essentials

44-D’s Oscar® Ballot
Predict the winners using this downloadable/printable Oscar® ballot.

Oscar® Bingo
Download Bingo cards and play along as you watch the show! (Nine different cards available)

Oscar® Crossword Puzzle
Test your Oscar smarts with this Academy Awards-themed crossword puzzle.

Party Planning Ideas

Cheryl Cecchetto (founder and president of Sequoia Productions) shares with you the 10 must haves to hosting the Best Oscar-viewing party in town! She’ll take you step-by-step from invites to games, from décor to food. Everything you need to throw an award-winning party for your friends and family.
Watch Video

Cocktail Recipes

The Moët Golden Glamour

0.25 oz vanilla liqueur
1.5 oz passion fruit juice
4 oz Moet & Chandon Imperial champagne
Mint sprig, for garnish
Watch Demonstration


The Red Carpet Fizz

1/2 oz Pomegranate Juice
1/3 oz Orange Liquor
Add Fresh Raspberries
Top with Moët & Chandon White Star Champagne


The Ultimate Accolade

1/2 oz Orange Vodka
1/3 oz Orange Juice
Top with Moët & Chandon White Star Champagne


The Golden Rush

1/3 oz Orange Vodka
1/3 oz Sugar Syrup
2 Dashes Fresh Lemon Juice
Top with Moët & Chandon White Star Champagne


Non-Alcoholic Beverages

Serve sparkling apple, pomegranate, or blueberry juice – for a bubbly toast at any party!

Mix cranberry juice with lime soda and add a twist of lime for an elegant beverage.

Appetizer Recipes

Smoked Salmon Blinis

Oscar’s Master Chef Wolfgang Puck shows how to make blinis with smoked salmon and dill cream. The little flour pancakes known as blini are a traditional platform for serving smoked salmon.
Watch Demonstration


Prime Mini Burgers with Cheddar Cheese and Remoulade

Toasted Brioche circles for buns, and topped with Remoulade, these sliders are elegant enough to serve at a wedding. Allow three burgers per person and top with tomato, arugula, and cornichon slices.


Vegetable Spring Rolls with Chinese Mustard

Forget about the greasy, tasteless spring rolls you once tasted from the take out restaurant. These are wonderful, crisp, fresh-tasting morsels that look a lot more complicated to make than they really are.


Entrée Recipes

Slow Braised Short Ribs

These are meltingly tender and flavorful short ribs. To make them even neater to present and easier to eat, ask the butcher to bone the short ribs for you. Feel free to dredge them with all-purpose flour instead of the matzoh meal.
Watch Demonstration


Pizza with Smoked Salmon & Caviar

You can top the pizza with Sevruga, Beluga, or Osetra caviar; less expensive salmon roe or just chopped fresh chives. To make the pizza ahead, bake it for just 5 minutes; then, just before serving, complete the baking and top the pizza.


Dessert Recipe

Molten Lava Chocolate Cake

Sherry Yard demonstrates how to create molten chocolate lava cakes. Close your eyes when you take the first bite of this cake. Roll it across your tongue and let the flavor linger. If you’re a chocolate lover you’ll be transported.
Watch Demonstration


Back to 44-D’s Virtual Red Carpet to the Oscars®Back to 44-D’s Virtual Red Carpet to the Oscars®


Filed under 82nd Academy Awards, Culture, Drinks, entertaining, Food, Hollywood, Party Planning, Uncategorized