First Lady Michelle Obama Announces Let’s Move Campaign’s Childhood Obesity Guidelines

Posted by: Audiegrl

First Lady Michelle Obama speaks at an event at the Eisenhower Executive Office Building, Tuesday, May 11, 2010, in Washington, to discuss the findings of the Childhood Obesity Task Force report. In February, Mrs. Obama launched the Let's Move, a campaign to solve the childhood obesity epidemic within a generation. (Photos ObamaFoodorama and AP/Carolyn Kaster)

AP~Women could help reduce childhood obesity by maintaining a healthy weight when they become pregnant and by breast-feeding their babies, a government panel has found.

The suggestions were among 70 recommendations in the panel’s report. First lady Michelle Obama released the findings Tuesday as part of her campaign against childhood obesity.

“For the first time, the nation will have goals, benchmarks and measureable outcomes that will help us tackle the childhood obesity epidemic one child, one family and one community at a time,” Mrs. Obama said. “We want to marshal every resource – public and private sector, mayors and governors, parents and educators, business owners and health care providers, coaches and athletes – to ensure that we are providing each and every child the happy, healthy future they deserve.”

One in 3 American children is overweight or obese, putting them at higher risk of diabetes, high blood pressure, high cholesterol and other illnesses. Obesity is even more prevalent among black and Hispanic children. Some public health experts say today’s children are on track to live shorter lives than their parents.

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First Lady Michelle Obama’s remarks

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Take a Look at Our Action Plan to Solve the Problem of Childhood Obesity

Written by Melody Barnes

Let's Move!Today, the Childhood Obesity Task Force is excited to release our action plan to solve the problem of childhood obesity within a generation.

The report reflects input from 12 federal agencies as well as the 2,500 submissions we got from parents, teachers, doctors, nurses and others. It includes 70 recommendations for public and private sector action, as well as concrete metrics and benchmarks to measure our progress towards our goal. Very broadly, the report makes recommendations in 5 key areas:

  1. Getting children a healthy start on life, with good prenatal care for their parents; support for breastfeeding; limits on “screen time”; and quality child care settings with nutritious food and ample opportunity for young children to be physically active.
  2. Empowering parents and caregivers with simpler, more actionable messages about nutritional choices based on the latest Dietary Guidelines for Americans; improved labels on food and menus that provide clear information to help make healthy choices for children; reduced marketing of unhealthy products to children; and improved health care services, including BMI measurement for all children.
  3. Providing healthy food in schools, through improvements in federally-supported school lunches and breakfasts; upgrading the nutritional quality of other foods sold in schools; and improving nutrition education and the overall school environment.
  4. Improving access to healthy, affordable food, by eliminating “food deserts” in urban and rural America; lowering the relative prices of healthier foods; developing or reformulating food products to be healthier; and reducing the incidence of hunger, which has been linked to obesity.
  5. Getting children more physically active, through quality physical education, recess, and other opportunities in and after school; addressing aspects of the “built environment” that make it difficult for children to walk or bike safely in their communities; and improving access to safe parks, playgrounds, and indoor and outdoor recreational facilities.

Many of our ideas can be implemented right away, at little or no cost. With the First Lady’s leadership and working in strong partnership with states, local communities, and the private sector, we look forward to moving without delay to get this plan into action. Let’s Move!

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Filed under Change, Childhood Obesity, Children, First Lady Michelle Obama, Health, Kathleen Sebelius (Sec of HHS), Secretary Arne Duncan (Sec of Education), Uncategorized

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