Posted by Audiegrl
The American Family Association attacked Gap for not using the word ‘Christmas‘ in its advertising — but in fact it does, and in a big way too
Los Angeles Times/Dan Neil—The Mississippi-based American Family Assn. last week issued a fatwa against Gap Inc. — the retailing giant whose brands include Gap, Old Navy and Banana Republic — calling for a “two-month boycott over the company’s failure to use the word ‘Christmas’ in its advertising to Christmas shoppers.”
The War on Christmas season has officially begun.
Gap “does not use the word ‘Christmas’ to avoid offending those who don’t embrace its meaning,” writes Buddy Smith, executive assistant to the president of the AFA, on the organization’s website. “Christmas has historically been very good for commerce. But now Gap wants the commerce but no Christmas.”
“I interpret Gap’s decision as a warning sign to Christians to get out there and tell people about Jesus Christ,” writes Smith.
And they say nobody likes fruitcake.
It would be easy to get sidetracked into debating the merits of the War on Christmas. Why, for example, is the phrase “Happy holidays” so insufferable to Christian fundamentalists, but not the vulgar, surfeiting exploitation of Christ’s name to sell smokeless ashtrays, dessert toppings, Droid phones and trampolines? I’m not a theologian but I think the Gospels are pretty clear that Jesus was no fan of merchants.
And since China is in the news this week: Why not go after Gap and other retailers for trading in Chinese-made goods, since the Chinese government actively oppresses the Christian faith? Seems like building a case on religious tolerance would have more resonance. Oh, wait. Never mind.
But here’s the real question: Why attack Gap for not using the word “Christmas” in its advertising when in fact it does, and in a big way too?
Surf on over to YouTube and watch Gap’s latest 30-second spot, titled “Go Ho Ho” (Crispin Porter + Bogusky). The spot — which is in heavy rotation on network and cable TV — features a group of insanely athletic dancers leaping and twirling and stomp-cheering around a white log-cabin set. They chant, “Go Christmas, go Hanukkah, go Kwanzaa, go Solstice. . . . Do whatever you wannukkah and to all a cheery night.”
There it is, right up front, enjoying pride of place: the C-word.
In one of the first lines of Gap’s new holiday ad, the dancers yell, “Go Christmas! Go Hanukkah! Go Kwanzaa! Go Solstice!” Check it out, its got great dancing too!
Get Ready For Holiday Cheer – visit cheerfactory.com to send some personalized digi-cheer to your friends.
IMHO, this entire drama could be avoided by simply educating people on the origins of what we know today as “Christmas“.
Several years ago a family member gave me the DVD “Christmas unWrapped- The History of Christmas“. It examines each of our holiday traditions and explains where they came from. Many people who believe we should “keep Christ in Christmas“, will be surprised to learn the historical facts. Its a very interesting documentary, that I highly recommend.
People all over the world celebrate the birth of Christ on December 25th. But why is the Nativity marked by gift giving, and was He really born on that day? And just where did the Christmas tree come from? Take an enchanting tour through the history of this beloved holiday and trace the origins of its enduring traditions. Journey back to the earliest celebrations when the infant religion embraced pagan solstice festivals like the Roman Saturnalia and turned them into a commemoration of Jesus’ birth. Learn how Prince Albert introduced the Christmas tree to the English-speaking world in 1841, and discover how British settlers in the New World transformed the patron saint of children into jolly old St. Nick.
This documentary explores the origin of Christmas and how it came to be the way we know it today. The documentary also incites the thought as to how Christmas is on one hand a result of social, cultural, and political influences (hence somewhat obscuring the apparent purpose of the festival: Christ’s Mass), and on the other hand a influence over people’s lives (particularly consumerism). Youtube links to the first three parts of the show are below.
I highly recommend purchasing this DVD. 🙂